SCALE NEXT PROJECT
THE WEB PLATFORM TO MANAGE THE PRODUCTION AND DISTRIBUTION OF 3D ANIMATION
ABOUT AMUSE, OUR ENVIRONEMENT
Amuse is a 3D animation studio targeting a young age audience. This studio aims to use datas and tech to improve the process of content production and distribution.
Since 2015, the studio made 20 original series, generates about 600 millions of views per month and is publishing in 60 differents countries !
Here is a typical pipeline ...
In 3D animation, the process is completely different as producing a content for cinema.
The production teams must follow many tasks in a specific order : that’s what we call the production pipeline.
ABOUT SCALE : INTRODUCING THE PROJECT
At first, the company was able to organize the distritbution of content with a simple tool : Excel ! This allowed the control and management of the video production flow.
As time goes by, the distribution of content drove the growth of the company.
It needed to enhance the translation languages to target a larger audience.
Uses the money earned by content distribution on OTT plateform (Netflix is an OTT plateform) to improve the production quality in series.
Moreover, these plateforms allow to collect datas related to the audience and this way, to create compliant content with viewers !
LET'S START WITH AN UX AUDIT
In this project, the targeted users already used 2 softwares : Scale 3 and Shotgun. Their functionalities allow a total tracking of production, with scheduling tasks for teams, a review and feedbacks on artist work and the sharing of medias in browser.
After analysing them, we discovered several major problems :
WHO ARE OUR USERS ?
The production manager creates the detailed schedule for the project and looks after the budget.
He schedules the work and is involved in hiring artists and ensure they complete their tasks on time.
Feedback : “I need to access to artist work easily to give the required feedbacks for the production”
The artist works on 3D animated series.
His job is to deliver working files and wait for managers reviews.
Feedback : “I need to get the different production guidelines to ensure the quality of my work.”
The CG Supervisor brings his technical expertise to oversee each step of the production.
Feedback : “I need to be aware of every pending tasks.
On Scale, I really need to have an overview of the artist pending work.”
By gathering users needs and expectations, we created a workflow for 2 types of users.